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The tell-tale bumper sticker

June 23, 2008

Bumper stickers on your car may tell others more about you than you think.

Sure, bumper stickers can advertise to the world your politics, religion, or how you gain your sense of importance. But according to a recent article in Newsweek, it’s not the content of the bumper sticker that’s so important.

What’s important is that a bumper sticker is on the car. According to Lucy Troup, a psychology professor at Colorado State University, drivers who place bumper stickers on their cars are, as a group, more territorial than drivers who don’t use bumper stickers.

And drivers who are more territorial are more prone to road rage, according to Professor Troup. It doesn’t matter if the bumper sticker professes love and religion or a branch of the military or a favorite band.

That might explain why a member of the local clergy once mentioned in a sermon that he was flipped off in traffic by a soccer mom in a minivan that sported a bumper sticker about her student in a private religious school!

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One comment

  1. I have a bumper sticker that reads: “Women who behave rarely make history” — the only bumper stick I’ve ever used, but I got a kick out of it, and get lots of comments 🙂



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