How Kellogg’s weathered the Depression…

May 9, 2009

Kellogg's…might be a useful, civic-minded strategy for more companies today during this global recession.  Please check out this op-ed piece by freelance writer Tim Holt.

It boils down to this: Is it better to keep fewer people fully employed or to keep more people partially employed?  According to Holt, Kellogg’s opted for Choice Number Two.

Perhaps this is an example of (ahem) thinking outside the box.



  1. Did ya know that Mazda nearly went bankrupt in the ’80s? Instead of laying off people, they had them paint, landscape, and rebuild old factories. Even more amazingly, they retrained many of them as salesmen and then had them go door to door, selling the virtues of Mazda autos.

    Saved the company and made them much stronger when the economy improved.

  2. I didn’t know that, Jim. Thanks for mentioning that.

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