Oh, Say What You See…

December 17, 2009

Taking a break from holiday fare, I’d like to post something that I’ve noticed for a while. I’ll try to be discreet.

If we watch television for any length of time, we’ll see commercials for pharmaceuticals. You know, the “ask your doctor about…” type of ads. Well, I think these ads are just fascinating, considering the amount of money that big pharma can pour into 30 or 60 seconds.  You just know that everything in those ads is significant, and designed to sell.

Take, for instance, the recent ad for Cialis. I won’t bother to say what the ad is for. I think if you’re reading this blog, you’re old enough to know the answer.  So let’s just do a little experiment. Let’s say what we see…

Vignette Number One: A woman is playing putt-putt golf inside the house. We see her gently hit the ball, and the ball goes into the cup.

Vignette Number Two: We see another couple and a large wet dog. We see the dog spraying water all over.

Vignette Number Three: We see a couple snuggling on their sofa.

Get it?  The message is not so much in the nouns as in the verbs.



  1. I hear ya, Cindy. I can’t stand most of these pharma ads. Ever.

  2. I will keep my eyes open for these ads to look for the message. Mostly what I notice this time of year are the ads for jewelry and cars. Speaking of which, Merry Christmas Cindy!

  3. Thanks, Sharon and Cindy!

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